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About us


Buna Ziua! Thank you for visiting my site!

My name is Micaela and I am the creator of this line of luxurious skincare products!

I grew up in a city south of the Carpathian Mountains and West of the Black Sea in Romania’s capital, Bucharest!  My Father was a chemist and my mother, a geologist. I was drawn to chemistry early on which led me to follow in my Father’s footsteps. I studied a lot of chemistry and earned my undergraduate degree in BioChemical Engineering in Bucharest, Romania.  I then emigrated to the US where I earned my Master’s in Chemical Engineering and then, an MBA at Texas A&M, ending with a marvelous opportunity in Madrid where I learned to speak Spanish! I later moved to NYC where I became licensed as an aesthetician / skin care specialist.

I am also a student and a graduate of the organic skincare formulation school, FORMULA BOTANICA.  In my creams, nature and science, co-exist.

Skin care has always been a passion of mine and as I am rooted in chemistry, I was able to work off my strong foundation. (I grew up with my Father always custom making this or that cream).

I wanted to create great products that made one feel special - inside - out and helped bring out the natural essence of one’s skin without weighing it down, clogging pores, etc. - in a nutshell - "to bring out one's beauty from within."  Time passes for all of us and we need to take care of ourselves.  A great skin regiment should be part of everyone’s daily activity.

I have named the brand after myself as I wanted to share a little bit of “me” with everyone, as a tribute to my Father, and an acknowledgement that I am here for all my customers. I have launched three new products:  a face cream (AGELESS Anti-aging), an eye cream (Advanced Beauty), and a serum (AGELESS Anti-aging).  I believe you will notice the great quality from the time you open the exquisite packaging to when you feel them absorb into your face without any greasy feel, leaving your skin cocooned in a wonderful, velvety feeling. Your skin will thank you as will I!

I hope you will enjoy them, as much as I enjoyed creating them!

La revedere!

Micaela!

 

 

 

 

AUTHORIZED DISTRIBUTOR: WHOLE VITAMINS, Inc.

200 State Route 18, East Brunswick, NJ 08816

 

Ph: Frank Li: 917-496-6128; Pearl Lin: 201-606-3460